5 systems, instrumentedPhoenix, ArizonaPHX--:--:-- MST
Henry Norcutt

Resume

Henry Norcutt

SEO Specialist · AI Automation and GTM Systems

Phoenix, AZ · Remotenorcutt@outlook.comhenrynorcutt.comlinkedin.com/in/henry-norcutt

Download PDF

Summary

I build the AI systems behind growth work: lead sourcing, enrichment, scoring, outbound, and reporting. I run SEO across 30 to 40+ accounts on agentic tooling I built, and build GTM pipelines for real users, like lead scoring for a B2B sales rep.

Projects

Shipscout: lead scoring pipeline for a B2B sales rep
  • Scored 2,941 businesses and ran LLM qualification on 1,346 finalists for under $8 in total model and scraping spend, delivering a ranked call list with evidence and an opener per lead
  • Gated Apollo enrichment to leads scoring 70+ (4 of 2,941) and rebuilt the ICP and 0 to 100 rubric after the rep reviewed the first list
  • Built a Google Sheet round trip so the rep's outcome marks feed rubric retunes, checked by a precision-by-tier backtest
Agentic Operations Toolkit
  • Coordinator plus specialist subagents that run audits, keyword research, and strategy across a 30 to 40+ account book, scoring every finding for severity, evidence, and confidence
The Build Contract
  • Spec-first builds with autonomous agents: acceptance tests written to fail first and budgeted runs that cannot edit their own tests. 6 build packets, 418 offline tests green

Experience

SEO Specialist

V Digital Services · Nov 2025 to Present

  • Run organic programs across 30 to 40+ client accounts a month: on-page, 6-month strategies, content, backlinks, and reporting
  • Built the agency's internal AI tooling (agentic audit and strategy toolkit, GSC and GA4 reporting): two strategies budgeted at 5 hours each now take about 4 hours total

Builder

Norvex Digital, independent outbound lab · Jun 2025 to Present

  • Built an outbound agent end to end: Google Places and Apollo sourcing, SQLite tracking, AI personalization, and Gmail API sending with domain warming, run against a real local-services niche

Digital Marketing Specialist

Builder Growth Engine · Jul 2025 to Oct 2025

  • On-page SEO audits and technical fixes; content briefs targeting local and long-tail terms that ranked clients #1 for service-area queries

Skills

GTM and Automation
Lead sourcing and enrichment, ICP scoring, LLM qualification, outbound automation, Apollo, Google Places, Gmail and Google Sheets APIs, GSC, GA4, technical and local SEO
AI and Engineering
Python, SQL (SQLite), TypeScript, Apps Script, REST APIs, Claude API, Claude Code (headless and cloud), AI agents, prompt engineering, pytest, Git and GitHub, Vercel and VPS deployment

Education

B.S. Marketing, Arizona State University

May 2025

Study abroad: Madrid, Spain (Spring 2024). Coursework: Data Structures and Algorithms, Programming Languages.